✉️ Strategy. Nostalgia. Leadership with a little tyre smoke.

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If you grew up reading Sugar magazine, burning CDs for your mates and playing Snake on a Nokia 3310 - and now find yourself juggling inboxes, big decisions, and a low-key obsession with Formula 1 - you’re in the right pit box!

Too strategic to be a fan blog.

Too much fun to be a leadership newsletter.

It sits somewhere in the middle, happily breaking a few rules.

Here, we talk mindset, power plays, identity shifts and personal pivots - all through the chaos, beauty, and brilliance of F1. With just the right amount of snark and soul.

It’s a voice you don’t hear all that often - strategic, seasoned, a little bit nostalgic and deeply in love with the chaos of a double-stacked pit stop. Think big-picture leadership energy… with a Spice Girls backbone and a finely tuned BS filter.

If you’ve ever thought:

“Am I the team principal in every group chat I’m in?”

“Why does this week feel like mid-season silly season?”

“What would Fred Vasseur do?”

...then this is for you.

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What you'll get:

🧠 Weekly reflections that link the track to the real world - no jargon, no decoder ring required

💬 Leadership insight with personality (and zero inspirational stock photos)

🔍 The kind of nuance you won’t find in press conferences or performance reviews

🏁 A little bit of team politics, tyre tantrums, Toto… and Lando trying not to say what he’s really thinking

📼 And just sometimes, a throwback to when your mood was set by your mixtape, your screensaver and which Friends episode was on 😉

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Subscribe Now

💌 Because leadership shouldn’t be boring. And neither should your inbox.

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